To win consistently B2B tech firms must claim a unique market position that:

- Clearly communicates differentiated value

- Solves the prospect's most pressing needs

- Set’s you apart from the competition

To successfully claim a unique competitive position B2B Tech firms must execute a message strategy that:

- Communicates value when you’re not present

- Immediately entices the buyer to learn more

- Is consistently delivered across all digital platforms

Develop a crystal-clear definition of your ideal target customer.

- Map target customer segments

- Identify key buyer roles/personas

- Prioritize top pain points / needs

Map every touchpoint and interaction across the B2B buyer journey, from initial awareness through to purchase.

Fully understanding the competitive landscape of your target specific.